​Loyalty
• 72% of all race fans say they would consciously purchase a sponsor’s product or service based solely on their NASCAR sponsorship involvement
• 40% said they would switch brands based on a sponsor’s involvement in NASCAR.

#1. NASCAR surpasses all other sports in North America in fan loyalty, audience attendance, growth in popularity, print & electronic media exposure, and brand recognition for sponsors, with licensed product sales exceeding $3billion annually.
 
#2. NASCAR has more than 75 million fans nationwide. That makes 1 in every 3 Americans self-proclaimed NASCAR and ARCA fans.
 
#3. More than 40 million NASCAR fans attend events each year.
 
#4. Each year over 250 million fans in the U.S., Europe, South America, Canada and Asia watch televised NASCAR events.
 
#5. NASCAR is the most gender neutral of all sports with a 60/40 male to female split.
 
#6. 17 of the nation's top 20 attended sporting events are NASCAR races.
 
Gender:
• 60% male / 40% female
• 30 million female NASCAR fans
• NASCAR is the #2 rated regular season sport on TV among all key male and female age groups
Age:
• 32% of NASCAR fans are 18-34
• 49% of NASCAR fans are 18-44
• 70% of NASCAR fans are 18-54
Income:
• 43% of NASCAR fans earn $50,000+
• 15% of NASCAR fans earn $70,000-$100,000
• NASCAR fans are middle class and as affluent as the U.S. Population
Family:
• 70% of NASCAR fans own their own home
• 65% of all NASCAR fans are married
• 37% of NASCAR fans have children under the age of 18
Minorities:
• 1 out of 5 NASCAR fans is a minority (up +9% since 2001)
• 8.9% of NASCAR fans are Hispanic (up +10% since 2001)
• 8.6% of NASCAR fans are African-American (up +6% since 2001)
 
 Following The Sport:
• On average, NASCAR fans consume over 8 hours of NASCAR media each week  
What do NASCAR Fans do when there are not at the race track?
• Fishing 45%
• Camping 38%
• Boating 38%
• Hunting 26%
• Golfing 20%
• Bowling 18%
• Other Sports 18%